Are you ready to buy a new home? Before deciding to obtain a mortgage in Calgary, first look at what is motivating you. If you feel like you should buy a home only because everyone around you is, that’s probably not a good reason to tie yourself into a home loan.
By definition, purchase motivation is described as the psychological reasons behind making certain purchases. One of those purchases is the decision to buy a new home. While owning your home can be exciting, this big-ticket item can also be scary.
Homeownership will impact your life and financial picture for a long time. That’s why talking with a mortgage broker in Calgary is always a good idea.
Many people looking to buy a home spend a lot of time researching every detail first. Like any other life decision, you want to gather information, specifically about mortgages. Speak with your peers, family members, professional banking services, and mortgage brokers.
Speaking with friends or others who have recently purchased a house will give you a good insight into your potential purchase. They will be able to provide you with a rough idea of property taxes for their home, utility costs, and more.
While searching for a home, you will spend a reasonable amount of time online, gathering mortgage loan information and looking at potential homes. It can be easy to fall into a buyer mentality with targeted ads shown to you on mortgages, real estate agents, and possible home listings.
Many buyers watch interest rates and monitor the availability of homes before they make a purchase. Still, there are other considerations people use to justify taking out a mortgage too.
Emotional factors can influence what you want or need when looking at potential home purchases.
Sellers and realtors will target these emotional flags when they are selling homes. So it is crucial to take stock of your needs and wants in addition to assessing your financial matters before you sign mortgage documents.
The best place to start when looking at emotional factors is to describe your current stage of life.
These won’t be the same for all people, but a generalization sets the stage to think about what changes you want.
It can also define your future needs and wants for your first home. For example,
- Are you a single person who just landed that full-time job and are looking to own not rent?
- Maybe you just got married, have two incomes, and now you can afford a joint mortgage loan.
- It could be you just had a baby and need more room for a nursery.
- Or do you have a growing family and are running out of living space in your current accommodations?
- You might have a multi-generational household and need a larger lodging with more than one living area under the same roof.
- For older singles and couples, you may be downsizing or looking for accommodation that will allow caregivers to help you when you need care later in life.
As you can see, there are many reasons why you might be looking at buying a new home.
- 80% Are Employed Full Time
- 49% Are Single
- 45% Are Between The Ages Of 25-34
- 40% Are Married
- 61% Purchase A Single Detached Dwelling & Have An Income Between $60,000 & $90,000
- 21% Are New To Canada
Some Canadian demographics indicate percentages for first-time buyers.
When looking at your mortgage motivations for homeownership, consider which of these emotional factors apply to you and how they shape your wants and needs.
- A Desire To Become Independent
- Looking For Stability
- Increasing Your Comfort Leve
- Finding Something More Convenient
- Providing A Safe Living Space
- Expanding Your Socialization Potential
- Meet Changes In Medical Conditions
- Wanting Financial Growth
- Desiring Prestige
- Gaining Fulfillment Through Ownership
When you are aware of these goals, you can analyze them and apply that data to the reality of the purchase you are considering.
There is a caution here that it is important. Don’t sign up for a mortgage based wholly on emotional factors that override the realities of your financial means.
For example, you may crave prestige and look for a home in a high-end area, only to realize you don’t currently have the money to meet the asking price of the house. An assessment like this can help you find ways to improve your financial means so that you can purchase a similar home at a later date.
There is a good article by Matthew Kassel in the Wall Street Journal that highlights some of the pitfalls first-time buyers should avoid when considering their wants and needs list.
Another lifestyle evaluation used by realtors and sellers is matching demographics with psychological factors by creating a category of types for home buyers.
It is called the VALS Framework. It breaks down factors identifying buyers as innovators, thinkers, believers, achievers, strivers, experiencers, makers, and survivors. Just for fun, take a look at this website and see what describes you best.
If searching for your home overwhelms you, there are professionals out there that will help you match your wants and needs to your available resources. A good realtor, bank, or independent mortgage broker can take your collected data, which include emotional factors, and match mortgage plans to your desired goal.
Our professional mortgage brokers at The Mortgage Group in Calgary would be happy to help you analyze the data you have collected and answer any questions you may have about mortgages. Give us a call, 403-571-8142, or fill out our secure contact request form today.